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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are enticing purchasers with their smooth silhouettes, plush cabins - and significantly, their use of alternative fuels.

Fuel producers and jetmakers are eager to showcase novel forms of aviation fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less glamorous meat waste.

Business jet operators, like airline companies, have actually bowed to ecological pressure on air travel and dedicated to halving carbon emissions by 2050 compared to 2005.

Their hope is that embracing eco-friendly fuel to curb emissions could make organization jets more appealing to ecologically conscious buyers - specifically corporations facing questions over from shareholders or green project groups.

The accessibility of less polluting private jets could also spare the rich and famous the unfavorable promotion experienced by Britain's Prince Harry and his better half Meghan over a current personal jet journey to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of overall annual carbon emissions worldwide, but can discharge, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.

Prince Harry has actually protected his periodic use of private jets to ensure his household's security, and has actually said that on the rare occasions he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his schedule have actually added fresh challenges for an industry currently making every effort to validate its contribution to cutting business expenses.

"Incidents of flight shaming involving making use of personal jets are unfortunate when you think about that our industry has delivered fuel performance improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and rich buyers. According to industry data, billionaires only have a 19% business jet ownership rate.

But even an image makeover - with jets sporting sticker labels like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for checking out airplanes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some experts remain hesitant that biojetfuels, typically mixed 50-50 with kerosene, will make a significant influence on public perceptions about luxury travel.

"No quantity of Jatropha or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from company jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production approximately 150 million gallons by 2022.

Corporate charter companies and consultants are also seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his business recently finished for a Fortune 500 business.

"At the end of the day, I believe that price, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe people are ending up being more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)